#ShopForGoodSunday is the day to celebrate and support the growing number of businesses that have a core mission beyond profit. 

Whether it’s a handmade candle company building a brighter future for refugees, a sustainable bag manufacturer creating lifetime-guaranteed travel products using repurposed airplane seats, or a stylish women’s fashion brand employing the survivors of human trafficking—the number of mission-driven companies is on the rise.

Known by many names—social enterprises, social impact companies, responsible businesses, ethical and sustainable brands—these heroes of the Shop for Good movement are creating unique, higher quality products while generating a positive impact on humans, animals, and the environment.  

These are some things that set Shop for Good companies apart.

By spending our dollars on brands that we can believe in, we’re not only ensuring that the items we buy are made safely and with care, we’re sending a powerful message to the business community—on Shop for Good Sunday and all year round!

Why we started this.

At DoneGood, we believe that the dollars we spend are the world’s most powerful force for change. As a social enterprise and Public-Benefit Corporation (PBC), our mission is to make it quick, easy, and affordable to discover hundreds of brands that do good for people, animals, and the planet.

American consumers gave $390 billion to charity last year, but we collectively spent more than $130 trillion on everyday purchases. If even a fraction of this spending could also help alleviate poverty, fight climate change, and otherwise make the world better, the impact would be enormous.

More purchases are made during the holidays than any other time of year. This means that the most wonderful time of the year can also be the most impactful.


There are days focused on steep discounts and charitable giving, but no dedicated occasion to support the world’s most conscious businesses on a mission to do good.

So we’ve teamed up with some of our favorite companies that care and created Shop for Good Sunday.

All About Doing Good

The purpose of Shop for Good Sunday is to help consumers shop their values. There is no cost to join Shop for Good Sunday and 100% of the revenue earned through the Shop for Good Sunday Gift Shop on Sunday, November 25th will be donated to support RAINN.org’s mission to end sexual violence.

Questions, comments, funny holiday shopping stories? Drop us a line at team@donegood.co.